Assignment: The Danish AIDS Foundation got the brilliant idea to mark "World AIDS Day" with an eye-catching inflatable structure - the naughty kind.
The condom gets a new name - Johnny Now it must again be "cool" to use a condom, and therefore the AIDS Foundation re-launch the condom under the name Johnny in connection with World AIDS Day.
Along with Johnny by AIDS Foundation, AIDS Foundation also network the Johnny.dk shop where there is the opportunity to seek information, buy Johnnys and receive them in an unmarked envelope.
Luftfabrikken were contacted in order to produce a giant inflatable condom. We solved the task in only 20 days from our first contact with AIDS Foundation.
The passers doing christmas shopping were turning their heads, and there was plenty of giggling coming from interested teens.
All in all, this PR stunt did exactly as intended, which was to generate publicity. Next day the condom was featured in most newspapers.
