Effective marketing of virtual soccer universe
Bear League is a virtual soccer universe for children who wish or buy their favorite soccer plush bear in the local department store or the local sports shop and equip it with their favorite soccer club outfit. 

The soccer plush bear comes with a code that unlocks a virtual online universe, where you practise and play soccer with your plush bear, and where you can improve his skills and chat with other players.

Such is the concept. Bamsefabrikken was contacted by the people behind the Bear League, who had a need to make different and spectacular marketing of the Bear League concept. We were therefore asked to provide eight complete mascot costumes corresponding to the original plush soccer bears - a challenge that we were excited about.

Our skilled mascot workshop quickly got started on shaping and molding based on the original plush soccer bears from Bear League. During the proces, Bear League has followed the work and approved elements such as form, materials, color, shoes, etc. All to ensure that the final result was exactly as desired and expected.

Bear League were very keen on matching the clothes and the shoes to the original as close as possible. Therefore the mascots have ultimately been dressed in the original club jerseys. Everything else was produced and provided by Bamsefabrikken. And when the eight mascot costumes landed at Bear League offices in the spring, there was great excitement and joy about the project.

Bear League has quickly brought the costumes to use in marketing events and promotions, and they feel that the large mascots call for enthusiasm and not the least attention when they appear.

The original Bear League bears in a line-up.



The mascot heads were molded in clay
based on the original plush toys,
drawings and instructions from the client.

Appropiate fur for the large mascots were chosen

based on the plush toys. Our client - Bear League -
participated in such choises through photos.

Join Bear League's virtual online universe where

you can practise and play with your plush toy.

The shoes were carefully produced aiming to

match the original shoes of the plush bears as

closely as possible.
 

Bear League mascots in the street where they attract attention. Mission accomplished.