A mascot is developed and brought to life
Developing a mascot is a process with many stages. First and foremost, a mascot concept emerges from a great idea - maybe you or your ad agency have a great idea, or we can help you with great ideas for mascots here at Bamsefabrikken. Subsequently, the audience should be identified and visions and plans should be described thoroughly. The mascot's characteristics and expression is determined based on descriptions of the target audience, goals and visions. Maybe, the mascot must be cool and cheeky over sweet and cute.

Based on detailed descriptions, the mascot is drawn, detailed and refined until the mascot is exactly as it should be. See more about the drawing of the mascot here.

The mascot probably also needs a costume or a suit, and we are really great at this at Bamsefabrikken. Based on drawings and descriptions, we manufacture a lifelike quality mascot costume. You follow the process along the way through photos and dialogue. See much more about the manufacture of mascot costumes here.

It is very important that the mascot is described thoroughly, that its history is established and communicated. With storytelling, you have every opportunity to create a strong mascot with great credibility, and that alone makes the mascot a success. Read much more about storytelling of mascots here.

A mascot concept often consists of more than just the mascot and the costume. There is usually a whole universe evolving around the mascot. Children often have a desire to preserve some of the magic they experienced in meeting the mascot, and therefore it is a great idea to expand the mascot concept with stuff like plush toys and teddy bears and piggy banks. It might also be t-shirts, books, coloring books, games and a number of other things that help to support and develop the mascot concept. Bamsefabrikken helps you create this whole universe.

Want to know more about mascots and mascot concepts, please feel free to call Bamsefabrikken at tel. +45 4062 2927.

Developing a mascot is a proces with many phases.