task: In collaboration with advertising agency Helstrup & Son, Luftfabrikken helped Malaco publicize their 3 products: Familie Guf, Lagerman Sweets and Super Mix.
Luftfabrikken was instructed to reproduce the well-known candy bags as inflatable oversized replicas, inflatables without blower.
The inflatable giant copies are made from strong PVC material with a digitally printed surface.
All in all 300 pcs. giant inflatable product replicas were produced. Inflatable advertising is the perfect eye catcher in retail advertising, we can equip them with loops so that sales personnel can hang them from the ceiling inside the stores.
The main argument for the use of inflatable advertising in connection with launch of new products in retail, is that these products fills close to nothing in the folded / unused condition - and offcourse they are silent as the are not powered by a blower.
Inflatable candy is non-fattening :-)
Inflatable product replicas are excact oversize copies.
