Task: AMJ Communications in Aalborg, Denmark was instructed to implement a new member’s club for NT. The member’s club offers great discounts for those traveling a lot by bus. The discounts range from cash discounts on purchases at selected stores / chains to discounts on cultural events.
A special gift for those who takes the bus all the time ... This is the message of the advertising campaign and this message is supported by a "rabbit issue" which follows the campaign. For example, students dressed in rabbit costumes hand out brochures about the project .
Luftfabrikken were involved in the project because AMJ wanted to create a mobile advertising eye-catcher that would be easy to move from city to city as the advertising campaign progresses.
A 5-meter high inflatable rabbit seemed like something eyecatching enough to wake up the morning tired citizens of Aalborg.
The rabbit was fitted with integrated light and as seen in the picture (on the right) lights up in the dark.
The inflatable rabbit on top of the Kennedy Arcade in Aalborg
Photos from the installation of the giant inflatable rabbit
The inflatable giant rabbit went on a promotional tour of major cities such as Hjørring, Frederikshavn, Hobro and Nykøbing Mors, all in the northern part of Denmark.
The blower keeps the giant rabbit upright and must run continuously for periods of 14 days at a time. To the left is a picture from when the rabbit was mounted on top of the Kennedy Arcade in Aalborg.
Luftfabrikken can assist in drawing the inflatable rides, inflatable advertising and eye-catchers as the inflatable rabbit. We have all the necessary assurances and complies with the applicable safety around work on tall buildings.
We can perform all tasks related to this. Setup, breakdown and even storage of inflatable advertising effects used at outdoor road shows.
We have great routine and experience in setting up inflatable adverts - and offer our services across the country.
Read more about the NT campaign on these websites:
