Costumer:
The Trade Council

Project:

The Trade Council has a new strategy and a new name, and in doing so the Council also wanted a new visual expression.

The Trade Council is a sub-brand under the Ministry, and the visual expression should therefore support this. The new concept would focus on helping Danish companies to sell their products and know-how worldwide. The final concept was used in the Danish airports where The Trade Council has regularly campaigns.

In collaboration with the architects at Bysted they developed a visual concept, which was based on a huge globe in two variations. An inflatable globe that is 3 meters in diameter. The second variation is a massive rotating globe mounted on a foot.

A whole world of words
The globe's world map is structured in words and phrases which are a mixture of The Trade Councils products, information about selected countries and issues that potential exporters should consider.

Completion:
The concept has run in spring 2010 at the airports in Copenhagen, Billund and Aalborg. From mid September to mid December 2010, you are once again able to see the concept rolled out in the airports.

f you want to go out with a message, you need to think big, different and out of the box. The Trade Council has created something eye-catching with their giant globes. When a traveler waits in an airport, time can often be long. Therefore it is an obvious opportunity for The Trade Council to place a message here, where many travelers are open and waiting to immerse themselves.

The inflatable globe is fenced in, so you can push it and study the many messages printed on the side. This has created much activity and attention wherever it has been placed in the airports. The ability to touch the giant ball has attracted curious traveler, both young and old.

Should we help you with just the right inflatable product for your promotion? Please contact us today and let us have a talk about your wants and needs. Tel. +45 4062 2927.

 
The large inflatable giant globes attract
both young and old travelers in the airports.

People stopped and looked at the messages on

the oversized globe which could be rotated.